A sunny day of renewable energy in Anklam! Together with our sister alliance as part of the WIR! Change through Innovation program line of the Federal Ministry of Education and Research BiogeniV www.biogeniv.de, we spent a great and interesting day on the market square of the old handicraft town. Sustainable structural change in structurally weak regions of Germany requires new approaches and innovations. Pioneers and first movers include the companies ENERTRAG and Cosun Beet Company as well as highly committed and visionary employees from the Anklam municipal administration and the district of Vorpommern-Greifswald. Public information campaigns, joint talks and discussions are so important for the acceptance of renewable energy and hydrogen and thus for the new market opportunities in structurally weak regions.